The MAG-O blog

Esmond Fong is a UX designer, currently working on the MAG-O digital retail team. Esmond joined us on 15/01/18. After months of deciding of where I wanted to take my career in UX, I finally chose MAG-O. Working for a digital agency, on site at one of the UK’s busiest airports, which focuses on enhancing pre-flight experience through innovative new technology, was an opportunity I simply couldn’t pass up. The format of the business is just like a start-up - working Agile within cross functional teams in an office space designed with that in mind. Everything in the office is brand-new, with awesome break out areas and meeting rooms. It also has a usability lab which is essential in my line of work as well as being extremely cool. On my first day, I arrived at my desk with a shiny new, company-issue Macbook pro waiting to be opened! I was placed in the Retail team because of my past E-commerce experience, and straight away I had lots of work to sink my teeth into. There

Hello everyone and welcome to MAG-O! – here’s a brief overview of who we are and what we do. MAG-O is Manchester Airport Group’s very own digital agency - a dedicated digital business tasked with building a stress-free, customer-centric, omni-channel experience for our customers. We cover everything ourselves, from product management and development, to digital marketing, tech, revenue management and customer insights. Some examples of our work/ products include: -        New online car-park booking engines for all three of our airports (Manchester, Stansted and East Midlands) -        Optimised web and retail pages -        Premium products including valet parking, concierge, security and immigration FastTrack, and luxury escape lounges -        Tailor-made customer journeys Rather than using traditional ‘waterfall’ development processes, MAG-O deploys ‘Agile’. From our initial product concepts, we build a minimum viable product (MVP) and test it in very sh