Introducing MAG-O


Hello everyone and welcome to MAG-O! – here’s a brief overview of who we are and what we do.

MAG-O is Manchester Airport Group’s very own digital agency - a dedicated digital business tasked with building a stress-free, customer-centric, omni-channel experience for our customers.

We cover everything ourselves, from product management and development, to digital marketing, tech, revenue management and customer insights.

Some examples of our work/ products include:

-       New online car-park booking engines for all three of our airports (Manchester, Stansted and East Midlands)
-       Optimised web and retail pages
-       Premium products including valet parking, concierge, security and immigration FastTrack, and luxury escape lounges
-       Tailor-made customer journeys

Rather than using traditional ‘waterfall’ development processes, MAG-O deploys ‘Agile’. From our initial product concepts, we build a minimum viable product (MVP) and test it in very short cycles.

The product is constantly put through a process of ‘AB’ testing (new version ‘A,’ is tested against control ‘B’) which allows us to quickly modify, improve and deliver the best product possible.  

MAG-O is extremely collaborative. Team members from leadership, software-development, design, product-testing, finance and marketing all come together to focus on a single project. Our brand new ‘Google-esque’ offices at the 4M building, on-site at Manchester Airport, make strong communications and access to our customers quick and easy.

The culture at MAG-O is one that really encourages productivity. We’re ambitious, and want to double our revenue in the next five years. To do this the teams need to push themselves, but they should enjoy doing it.

Our work environment is fast-paced, energetic and fuelled by copious amounts of the best coffee in MAG. The dress-code is casual and every last Friday of the month is Pizza Friday.

We have an awesome team here at MAG-O but this is still only the beginning. We’re looking forward to some really exciting and innovative projects in the coming months!


Nolan Hough

Managing Director, MAG-O



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